Bespoke Fabrics has developed an innovative natural insulation fabric using cashmere guard hair with a touch of wool, encased in organic cotton. Cashmere guard hair, which is considered a by-product of the cashmere industry, forms 60% of the fleece from the cashmere goat with 15,000 tonnes produced annually, has been ignored by the tradition textile industry due to its straight nature, which makes it difficult to knit or weave with.

This new fabric is thermally regulating, being warm in Winter and cool in Summer, and has many potential uses. The first product released using this new fabrication is duvets under the Ava Innes brand. www.avainnes.com

AVA INNES the new Scottish brand (launched Sept. 19) offers a unique sleeping experience through our first to market temperature regulating cashmere duvets. Natural, breathable and weighing more than traditional feather and down products, the Ava Innes duvet is unique. IP protection is pending.

Selling direct to consumers online, the duvet is available in three different weights, Summer, Year Round and Heavy Winter, and with small batch production can be made to any size.

Ava Innes duvets have been featured in The Sunday Times, Best of British Makers, March 2020; in the Going Green issue of Kitchen Bedrooms and Bathrooms, January 2020 and the Yorkshire Post, Best Buys September 2020.

Ava Innes wants customers to sleep better, sleep natural and sleep under cashmere. Users state they “are slipping into a deeper tranquil state” and that the duvet “cocooned around the body perfectly”, “they felt well-protected, and in heaven.”

The duvets are both luxurious, stylish and launderable. Based in the North of Scotland, the signature S stitching reflects our natural surroundings of the Highlands and Islands. Inspired by our love of open space, we choose these stunning architectural rooms to showcase the first to market cashmere duvet, including a recently renovated Hopeman Railway Station, c1891 and recently extended farmers cottage overlooking open fields on the Moray coast.

To find out more visit www.avainnes.com