In February, Selfridges introduced a 6 week campaign called “Material World”. They worked with emerging brands who have sustainability at their core and showcased them across their UK stores. On the 2^nd March, Selfridges Manchester, invited the public to hear Patrick Grant and guests talk about his social enterprise company “Community Clothing”. Sitting in the audience, I felt a total synergy with the ethos of Community Clothing made in Blackburn and can see this fresh business model having appeal for a long time to come.

Launched through a Kickstarter campaign, I have followed them from the beginning. Ordering my jeans in February 16, which were made to order, arriving in June 16, wrapped in brown paper packaging, with the attached newsprint, I felt I was connected and engaged with their vision “making clothes, creating jobs, restoring pride” and had a great piece of clothing too.