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Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
Joan Johnston2017-06-10 22:10:522017-06-11 07:05:36Ulster University Textiles Art, Design and Fashion
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/05/BOOK-COVER--e1496065240986.jpg
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terrytwda
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
terrytwda2017-05-30 16:53:322017-05-30 20:40:09How do consumers value premium textiles made in Britain (findings available to purchase).
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/05/Mulberry-Craft-Week-1.jpg
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Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
Joan Johnston2017-05-14 17:27:252017-05-14 22:57:27London Craft Week May 2017
As a Creative Director with over 25 years experience, working across British luxury textiles in both creative and commercial roles, Joan Johnston has a wealth of experience working with internationally renowned brands in the US, Italy, France and Japan. Fulfilling roles ranging from Creative Lead, Board Director, Online Business Owner and University Programme Leader, Joan has acquired a wealth of knowledge from developing initial concepts through the design process to experiential brand focused promotion and sales delivery.With a particular passion and belief in the value of premium textile based products made across the UK and Ireland, Joan understands the need for clear communication in telling a unique brand story in order to effectively engage, gain and retain a loyal and sustainable customer base. Recognising the power of customer engagement, Joan’s recent research highlights the key attributes linking the customer with the maker.
Recognising the creativity and manufacturing capability within the UK and Ireland, the time has never been better to make in Scotland, England, Ireland and Wales. From fabric creation to ready-made product, accessories for wearing or for the home, Bespoke Fabrics can assist in all aspects of premium product development.Read More >
Passionate about making premium textile products in Scotland, England and Ireland, Bespoke Fabrics offers creative and commercial support to new and emerging brands. Clients benefit from practical, strategic and creative support from a broad range of areas; product development, focused commercial collections, connecting makers, international market entry, customer engagement, communication strategies.Read More >
With greater competition and more channels open to engage your customer, having the correct communication strategy in place is essential to grow your business. Understanding your customer, choosing the appropriate tone of voice, being consistent, offering compelling content, staying relevant can ultimately lead to engagement and customer loyalty.Read More >
Joan Johnston delivers talks both at industry conferences and universities across the UK. Using rich, engaging, relevant content, Joan’s passion for “Made in Britain” and knowledge of the premium market, make her a specialist in her field.Read More >
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/06/Ulster-Uni-knitwear-1.jpg
1941
2422
Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
Joan Johnston2017-06-10 22:10:522017-06-11 07:05:36Ulster University Textiles Art, Design and Fashion
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/05/BOOK-COVER--e1496065240986.jpg
1372
2434
terrytwda
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
terrytwda2017-05-30 16:53:322017-05-30 20:40:09How do consumers value premium textiles made in Britain (findings available to purchase).
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/05/Mulberry-Craft-Week-1.jpg
1584
2816
Joan Johnston
https://www.bespokefabrics.co.uk/wp-content/uploads/2017/03/newlogo2.png
Joan Johnston2017-05-14 17:27:252017-05-14 22:57:27London Craft Week May 2017As a Creative Director with over 25 years experience, working across British luxury textiles in both creative and commercial roles, Joan Johnston has a wealth of experience working with internationally renowned brands in the US, Italy, France and Japan. Fulfilling roles ranging from Creative Lead, Board Director, Online Business Owner and University Programme Leader, Joan has acquired a wealth of knowledge from developing initial concepts through the design process to experiential brand focused promotion and sales delivery.
With a particular passion and belief in the value of premium textile based products made across the UK and Ireland, Joan understands the need for clear communication in telling a unique brand story in order to effectively engage, gain and retain a loyal and sustainable customer base. Recognising the power of customer engagement, Joan’s recent research highlights the key attributes linking the customer with the maker.
Recognising the creativity and manufacturing capability within the UK and Ireland, the time has never been better to make in Scotland, England, Ireland and Wales. From fabric creation to ready-made product, accessories for wearing or for the home, Bespoke Fabrics can assist in all aspects of premium product development.
Passionate about making premium textile products in Scotland, England and Ireland, Bespoke Fabrics offers creative and commercial support to new and emerging brands. Clients benefit from practical, strategic and creative support from a broad range of areas; product development, focused commercial collections, connecting makers, international market entry, customer engagement, communication strategies.
With greater competition and more channels open to engage your customer, having the correct communication strategy in place is essential to grow your business. Understanding your customer, choosing the appropriate tone of voice, being consistent, offering compelling content, staying relevant can ultimately lead to engagement and customer loyalty.
Joan Johnston delivers talks both at industry conferences and universities across the UK. Using rich, engaging, relevant content, Joan’s passion for “Made in Britain” and knowledge of the premium market, make her a specialist in her field.